Kavita Sadana appointed as Group Account Director, DDB MudraMax

In OOH News By VJ Media Bureau - April 14, 2015

Sadana has worked for over two decades with leading organisations in domains like media publishing, entertainment and advertising

TDI facilitates seamless online booking of sites at Cochin Airport

In OOH News By VJ Media Bureau - April 13, 2015

The agency has created a separate web page on media at the airport providing details of every site, such as, layout, display size, display type, location, and other description.

BEST plans to invite advertising on bus tickets, bus rooftops, electricity bills

In OOH News By Hema Tiwari - April 13, 2015

These plans have come out of suggestions given by over 400 BEST employees to the management when the latter sought need ideas from the teams to shore up the undertaking's revenue prospects

Faaso's & Housing: A tango in the outdoor

In Campaigns By Nabamita Chatterjee - April 13, 2015

Faaso's has put up a 40x40 ft hoarding next to a similar sized Housing billboard declaring"Now delivering at your doorstep”. The Housing.com billboard shows a pregnant woman and the tagline says:"Make room for happiness”.

Three OOH firms settle outstandings with KMC

In OOH News By VJ Media Bureau - April 08, 2015

Kolkata-based outdoor advertising firms View Finder Publicity, Arun Sign Service, and Sampark Advertising & Media, as per information available, have settled their respective outstandings due with the Kolkata Municipal Corporation (KMC).

Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

In Viewpoints By M4G Bureau - April 07, 2015

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:

Outdoor Advertising Convention returns to Mumbai; convention on July 24-25

In OOH News By VJ Media Bureau - March 27, 2015

Outdoor Advertising Awards (OAA) function will be held on July 25; entries for the awards will be received until May 30

Akshar Advertising bags rights at Mumbai local stations

In OOH News By Bhawana Anand - March 26, 2015

The OOH firm has won sole advertising rights at Mumbai local stations on the western and central lines.

Dentsu Aegis Network's psLive Rural bags 3 awards at RMAI

In OOH News By VJ Media Bureau - March 25, 2015

The categories for which psLive Rural won the awards included'Small Budget campaign of the year' (Jaagte Mat Raho, Gold),'Agriculture / Dairy initiative of the year' (Sweetness of Victory, Silver) and'Use of technology - campaign of the year' (Kori se Mulaqat, Bronze)

BMRC invites bids for ad rights on Reach–2 & Reach 4-A lines

In OOH News By VJ Media Bureau - March 25, 2015

Bangalore Metro Rail Corporation Ltd (BMRCL) has invited bids for selection of a licensee for advertisement on piers and portals from Magadi Road Metro Station to Mysore Road Metro Station along the Reach-2 of Namma Metro Stations and Banashankari Metro Station to Yelachanahalli Metro Station along the Reach 4A of Namma Metro Stations