Results For "VER"
3273 News Found
'Railway media ensures maximum consumer connect for advertising brands'
In Viewpoints By M4G Bureau - August 11, 2015
Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:
Unauthorised OOH media in India -- Learning to live with it!
In Viewpoints By M4G Bureau - August 07, 2015
Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business
OOH industry needs to reshape conversations, manage perceptions
In Viewpoints By M4G Bureau - August 06, 2015
Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for
Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC
In OOH News By VJ Media Bureau - July 31, 2015
An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions
Raise advertiser confidence in OOH: Sam Balsara
In OOH News By VJ Media Bureau - July 30, 2015
Sam Balsara, Chairman, Madison World, said it was imperative for the industry to reduce the clutter in the ad message. He threw light on two key factors that will invigorate OOH industry growth
Right people make a difference in OOH business: Arghya Chakravarty
In OOH News By VJ Media Bureau - July 30, 2015
Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons†at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.
Plan better to get the best out of OOH, says Bharat Dhuppar
In OOH News By VJ Media Bureau - July 29, 2015
Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on day 2 of the Outdoor Advertising Convention.
OOH delivers in myriad ways, says Sagnik Ghosh
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.
OOH industry should develop measurement metrics, media rating system: RS Sodhi
In OOH News By VJ Media Bureau - July 29, 2015
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.