Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty

In OOH News By Satarupa Chakraborty - October 14, 2015

According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.

Third edition of UP Talks OOH kicks off in Lucknow today

In OOH News By VJ Media Bureau - October 09, 2015

With approximately 150 delegates coming to make the conference a success, UP Talks OOH saw maximum registration from outdoor giants and professionals from all over the state.

Renault Kwid makes a bold statement at Mumbai airport

In OOH News By Satarupa Chakraborty - October 01, 2015

French automobile giant, Renault forays into the small-car segment with an innovative installation of its new model - Kwid at Mumbai airport recently. Executed by Times OOH, the billboard used a mocked-up version of Kwid as an attachment, creating an illusion of real car hanging.

Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign

In OOH News By Nabamita Chatterjee - September 30, 2015

Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

DDB Mudra West appoints Nilay Moonje as Group Creative Director

In OOH News By Nabamita Chatterjee - September 30, 2015

Having an experience of over 12 years, Nilay has worked on numerous multinational brands in FMCG, sports, electronics, financial and tourism sector.

UP Govt goes outdoor in Mumbai to promote its progress

In OOH News By Satarupa Chakraborty - September 28, 2015

UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.

Amit Sarkar resigns from Kinetic India

In OOH News By Satarupa Chakraborty - September 23, 2015

With experience spanning over 16 years in the industry, Amit served at Kinetic India for more than 7 years.

UNIBIC tempts passersby through its attractive outdoor campaign

In Campaigns By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.

UP Tourism train wraps adorn Delhi Metro

In Gallery By - September 21, 2015

The state tourism is currently being promoting through the popular blue line of Delhi Metro Rail Corporation (DMRC) covering destinations in NCR like Dwarka, Noida and Vaishali.

UP Tourism's colourful train wraps adorn Delhi Metro

In OOH News By Satarupa Chakraborty - September 21, 2015

The state tourism is currently being promoting through the popular blue line of Delhi Metro Rail Corporation (DMRC) covering destinations in NCR like Dwarka, Noida and Vaishali.