"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative

In OOH News By VJ Media Bureau - November 21, 2016

At the recently concluded Airtel Delhi Half Marathon a Volini Recovery Zone was created where the registered participants of the half marathon could get an exclusive opportunity to enrol for the Volini Recovery Program

Are mobile wallet brands gearing up for tactical OOH advertising?

In OOH News By VJ Media Bureau - November 14, 2016

As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns

Supreme Advertising sets up smart toilet complex in NDMC area

In OOH News By VJ Media Bureau - November 10, 2016

Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet complexes are unique in that they will have a bank ATM, water ATM, blood testing facility, ST vending machine, soft drinks vending machine, Wi-Fi and free toilet facilities

Vodafone U customers have a blast in Delhi

In OOH News By VJ Media Bureau - November 10, 2016

Vodafone U enthralled Vodafone music lovers with their exclusive Rock On 2 with U Concert in New Delhi

Kent RO flies high to promote water purifiers

In Campaigns By Satarupa Chakraborty - November 08, 2016

Atin OOH has executed Kent RO's initiative to brand the overhead bins of Go Air planes

Singapore-based Moving Audiences launches platform for DOOH media buying

In Digital OOH By Nabamita Chatterjee - November 08, 2016

Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform

Media On Track powers ahead with exclusive branding rights on 4 key trains

In OOH News By Satarupa Chakraborty - November 04, 2016

The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani Express, August Kranti Express running between Nizamuddin and Mumbai Central, Mumbai Central Ahmedabad Shatabdi Express and Mumbai Central to Ahmedabad Double Decker AC train.

DOOH lends muscle to OOH growth in UK

In Digital OOH By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

HP DesignJet has completed 25 years

In OOH News By Satarupa Chakraborty - November 02, 2016

In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential to brand owners and marketers