OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.

‘We have thousands of digital screens around the US’

In Viewpoints By Rajiv Raghunath - November 06, 2023

US-based Volta Charging operates 3,000+ EV chargers in 32 states and territories with over 5,800 DOOH screens that deliver more than 1 billion impressions every month. Brandt Hastings, President & CEO, Volta Charging talks about the company’s business journey in an interview with Rajiv Raghunath.

Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal

In OOH News By Rajiv Raghunath - November 03, 2023

Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia

Vision Display to exhibit its business enabling LED screen solutions at DDX Asia

In OOH News By M4G Bureau - November 01, 2023

Leading LED screen and video wall manufacturer Vision Display joins the list of exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’

In Gallery By - November 01, 2023

Matt Tymowski, CEO, ChargeEuropa talks about the company’s business approach, in conversation with Rajiv Raghunath.

Workshop on ‘Digital Display: How to acquire high quality solutions at best price’ at DDX Asia expo, Mumbai on Dec 8, 2023

In OOH News By M4G Bureau - October 30, 2023

The workshop, to be conducted by Shenzhen Atenti Technologies CEO Mac Gangam, will cover areas like how to define the digital display requirements specific to individual businesses, what are different options to look up and how to select the right set of solutions, among others.

ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In OOH News By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27

In OOH News By M4G Bureau - October 27, 2023

The 2-day convention – the Conference, OOH Advertising Awards 2024 & OOH Expo 2024 – will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru

Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh

In OOH News By M4G Bureau - October 27, 2023

The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.

The Brand Sigma celebrates 3rd Anniversary, setting new standards in the OOH industry with its pro consumer approach.

In Campaigns By Aayush Mohanan - October 26, 2023

To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India campaign led by premium static and DOOH creatives.