Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

In OOH News By VJ Media Bureau - December 12, 2016

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'

SDMC floats tender for ad rights in BRT Corridor

In OOH News By Satarupa Chakraborty - December 08, 2016

The tender is for 10 unipoles, 8 toilet blocks and 50 flag signs. Flagsigns will be used for both social messaging and commercial advertising purposes

Sujal Advertizers to develop Padmawati underpass in Vadodara

In OOH News By Satarupa Chakraborty - November 29, 2016

Sujal Advertizers, having won the contract to develop the underpass, will create eye-catching media at the site apart from beautifying the civic amenity

Abof builds an iconic presence for Skult

In Campaigns By Satarupa Chakraborty - November 29, 2016

Laqshya Solutions has executed the campaign in Bengaluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal, targeting the E-commerce shoppers' universe

Will Rail Ministry's digitalisation drive open up more digital media opportunities?

In OOH News By VJ Media Bureau - November 25, 2016

We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at a recent conference

UK's Talon launches new benchmarks for OOH advertising effectiveness

In Digital OOH By VJ Media Bureau - November 25, 2016

Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format

Sadhna Media dominates Karol Bagh Zone with 125 unipoles

In OOH News By Satarupa Chakraborty - November 24, 2016

The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands

Royal Enfield rides on Rider Mania

In OOH News By Satarupa Chakraborty - November 24, 2016

The three-day motorcycling extravaganza hosted thousands of motorcycling enthusiast from India and from several continents across the globe

Gujarat: Key destination for brands

In OOH News By VJ Media Bureau - November 23, 2016

Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average annual GDP of the country, powered by robust FDI inflows, physical infrastructure expansion, growing disposable income levels and higher purchasing power. The stage is set for the OOH industry to leverage the state's economic progress.

"We are looking at a minimum of 10-15% share of total OOH revenue pie"

In Viewpoints By M4G Bureau - November 23, 2016

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.