Results For "VER"
3276 News Found
OOH industry must play an active part in city beautification, says art groups
In OOH News By Namisha Raj - May 03, 2017
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.
Digital OOH getting bigger in Dubai
In Digital OOH By M4G Bureau - April 28, 2017
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
OAAWB resolves to take firm steps for betterment of industry
In OOH News By Nabamita Chatterjee - April 27, 2017
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.
Australia's APN Outdoor\'s Transit Factor tests new limits for transit media
In Digital OOH By M4G Bureau - April 27, 2017
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.
Laqshya Group appointed OOH AOR of Arnab Goswami's Republic
In OOH News By M4G Bureau - April 26, 2017
Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.
Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017
In OOH News By M4G Bureau - April 17, 2017
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Proactive In & Out Advertising is presenting sponsor of OAA 2017
In OOH News By Rajiv Raghunath - April 13, 2017
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
GSK's Sensodyne goes outdoor to drive home authenticity of product
In Campaigns By M4G Bureau - April 13, 2017
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards
In OOH News By Rajiv Raghunath - April 12, 2017
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.