Huawei dials into the young audience with Honor 8 Lite

In Campaigns By Bhawana Anand - June 05, 2017

Kinetic India, planned and executed the campaign that has been deployed on some 135 media units covering diverse formats

Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

DOmedia reinforces platform to sell OOH programmatically

In Digital OOH By M4G Bureau - May 30, 2017

DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically

DMRC Heritage Corridor has plenty in the offing for OOH

In OOH News By Bhawana Anand - May 29, 2017

The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the Metro network

Drive Without Fuel adds a new dimension to OOH

In OOH News By M4G Bureau - May 29, 2017

DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping

Vancouver's Car2Go unfurls unique experiential activation

In Digital OOH By M4G Bureau - May 29, 2017

Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.

East Delhi Corporation invites bids for unipoles, flag signs, toilet block

In OOH News By M4G Bureau - May 24, 2017

The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar

Noida Toll Bridge Company invites EoI for DND Flyway media rights

In OOH News By M4G Bureau - May 23, 2017

The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.

Delhi Govt to present new guidelines on PSV advertising in Aug

In OOH News By Bhawana Anand - May 22, 2017

The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August. The Court had given the state government time until August 9.

Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

In Digital OOH By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.