Results For "VER"
3278 News Found
No half-way measures for Ishq FM when it comes to content
In Campaigns By Bhawana Anand - September 13, 2017
The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once
State-of-the-art ad-roller® set to invade malls, airports with innovative media
In OOH Solutions By Rajiv Raghunath - September 12, 2017
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
Kanpur OOH industry seeking extension of HC stay on media ban
In OOH News By Bhawana Anand - September 12, 2017
The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry
‘OOH metrics should be comparable to what other channels are using’
In Viewpoints By M4G Bureau - September 08, 2017
Kym Frank, CEO, Geopath, explains that the new Geopath methodology is derived from several types of mobile data, GPS data, and data from connected cars. The organization has moved well beyond average annual weekly measurement, and instead is delivering hourly data throughout the year. Edited excerpts of the interview:
Origins Advertising taps semi-urban markets
In Gallery By Bhawana Anand - September 07, 2017
LED mounted vans drive brand promitions
Brands go big with promotions at Ganeshutsav mandal
In Campaigns By Bhawana Anand - September 07, 2017
A gamut of brands from different categories saw great value in building their presence at the large congregation points
IOAA mandates members, affiliate associations to root out ‘reverse auctions’
In OOH News By Rajiv Raghunath - September 07, 2017
IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.
‘Less is more, when it comes to OOH’
In Viewpoints By - September 07, 2017
Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:
"OOH is the most multifaceted medium"
In Viewpoints By M4G Bureau - September 06, 2017
As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.
