Google boards Exterion Media digital bus to promote Pixel 2

In Digital OOH By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.

SDMC invites bids for street furniture project

In OOH News By M4G Bureau - November 03, 2017

Two clusters are included in the tender covering different locations and types of street furniture structures

Netflix goes outdoor with ‘Stranger Things’

In Campaigns By Amaan Kazmi - November 02, 2017

Hoardings lined up across the roads and flyovers depict a gloomy road amidst the sunset to create the buzz for the second season of the American horror web series

“We hit the bull’s eye with auto-branding”

In Viewpoints By Bhawana Anand - November 02, 2017

Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding

Bhubaneshwar civic body seeking clarity on GST applicability on OOH advertising

In OOH News By Bhawana Anand - October 31, 2017

The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects

IOAA North India Chapter gains traction, core committee formed

In OOH News By Bhawana Anand - October 30, 2017

Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of Hindustan Publicity as Vice Presidents

AAI issues RFP for advertising rights at Raipur Airport

In OOH News By M4G Bureau - October 27, 2017

About 9,094 sq.ft of advertising space will be sanctioned under the tender and that includes multiple media formats

Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong

In Digital OOH By M4G Bureau - October 27, 2017

The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts

Bottle-crushing units that can serve as advertising media

In OOH Solutions By Amaan Kazmi - October 26, 2017

These units exemplify the opportunity for combining social entrepreneurship with OOH advertising

Agra OOH industry body elects Board members

In OOH News By Bhawana Anand - October 26, 2017

Amit Khatri re-elected as President of Agra’s Outdoor Advertising Association, and Amerish Nath is once again VP