“Advertisers recognise that embracing tech-driven solutions is essential”

In Viewpoints By M4G Bureau - December 05, 2023

Rishabh Mehta, Founder & CEO of LOCAD, talks about the imperative of adtech solutions for effective audience engagement, in ‘Insights @ Digital X’ presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.

Core Media Pakistan showcases ground-breaking Ponds audible DOOH extravaganza

In Digital OOH By Rajiv Raghunath - December 04, 2023

Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience, says team Core Media

‘Tech is like clay that can be crafted into profitable solutions’

In Viewpoints By M4G Bureau - December 04, 2023

Anurag Sehgal, Founder & CEO of Digital Tranzform, shares his perspective on why companies need to leverage experiential tech across a true omni-channel retail landscape in this ‘Insights @ Digital X’ conversation presented by DDX Asia.

Core Media Pakistan bags ‘South Asia Specialist Agency’ title for spectacular LUX campaign

In OOH News By Rajiv Raghunath - December 01, 2023

The specialist agency wins the award at the Campaign Asia-Pacific Agency of the Year Awards

Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs

In OOH News By Rajiv Raghunath - December 01, 2023

Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US

Vaseline shines bright with ‘Cocoa Glow’ campaign in Mumbai

In Campaigns By M4G Bureau - December 01, 2023

The brand says aloud ‘This Winter Don’t Hide The Glow’

Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

In Digital OOH By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

Zitcha, Broadsign partner to drive global in-store retail media market

In Digital OOH By M4G Bureau - November 30, 2023

New advertising technology integration delivers global omnichannel retail media solution

Madison Loop wins integrated account of Oberoi Realty

In OOH News By M4G Bureau - November 30, 2023

The agency will oversee creative, digital media, social media and performance marketing for the client

We believe in the might of DOOH: Junaid Shaikh

In Gallery By - November 29, 2023

Junaid Shaikh, Managing Director, Roshanspace speaks about the company’s newly launched iconic ProDigi TWINN on the busy BKC-Chunabhatti connector in Mumbai, in conversation with Mohit Manghnani.