‘Transport advertising steers Russian OOH growth’

In Viewpoints By Rajiv Raghunath - March 12, 2018

Alexander Epin, Head & Co-Owner of TMG (Transit Media Group), Russia’s largest transit media operator, talks about the company’s outlook on transit media advertising

Futek Digital plans to expand network of screens

In Gallery By - March 08, 2018

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

Futek Digital plans to expand network of screens

In Digital OOH By Bhawana Anand - March 08, 2018

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

Trichy Airport media formally inaugurated

In OOH News By M4G Bureau - March 07, 2018

The airport infrastructure is being overhauled to bring it at part with international standards; the airport is seen as the best non-metro airport in the south

Govt planning for massive expansion of Metro networks

In OOH News By M4G Bureau - March 07, 2018

Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities

Xiaomi Redmi Y1 dials OOH for big impact

In Campaigns By M4G Bureau - March 06, 2018

OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities

2017 was a year of modest growth for OOH says FICC-EY report 2018

In Research By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

AdWorld develops ‘I love Indore’ signage in Indore

In OOH News By M4G Bureau - March 05, 2018

The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue

Kolhapur MC plans to unveil new ad policy to mop up more revenues

In OOH News By M4G Bureau - March 05, 2018

The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years

Is Bengaluru inching closer to having a ‘Times Square’ like place?

In OOH News By M4G Bureau - March 02, 2018

The Karnataka Government is now mulling over creating a ‘Bangalore Square’ at the junction of Brigade Road and Residency Road