Results For "VER"
3278 News Found
Central says “Namaskar” to Guwahati
In Campaigns By M4G Bureau - April 06, 2018
Reminder Outdoor Advertising has decked up the outdoor the beginning of April with teasers and revealers using extensive OOH formats like billboards, pole kiosk and traffic poles with the launch of Central shopping Mall in Guwahati
Rapport Outdoor wins Silver for ‘Best Use of Outdoor’ at Goafest 2018
In OOH News By M4G Bureau - April 06, 2018
The agency has won the award for the #GoSafeOutside campaign for Hamam brand; there were no Gold or Bronze metals awarded in this category
Australia’s ad industry makes strong start in 2018
In Research By M4G Bureau - April 05, 2018
Outdoor has delivered by far the largest growth (+29.1% year-on-year; The highest growth came from the domestic banks category
Agra media owners sees no reason in civic body’s steep ad tax target
In OOH News By Bhawana Anand - April 05, 2018
At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger interest of the city aesthetics and in consonance with the Smart City project
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19
In OOH News By Bhawana Anand - April 04, 2018
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
‘Technology holds key to OOH transformation’
In Viewpoints By Anil Balan - April 03, 2018
Integrating the features of online advertising to outdoor advertising is the key for OOH to find its place into the multimedia campaign mix
SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
In OOH News By Bhawana Anand - April 02, 2018
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues
AdOnMo facilitates contextual advertising on cab LED screens
In Digital OOH By Bhawana Anand - March 29, 2018
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display