‘In OOH the possibilities for creativity are truly expansive’

In Viewpoints By M4G Bureau - January 24, 2024

Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.

Himanshu Mehta, Director – Growth Marketing, BeepKart to address 2nd South India Talks OOH conference in Chennai

In OOH News By M4G Bureau - January 24, 2024

Himanshu will be sharing his perspectives on ‘What's the RoI that OOH must deliver to advertiser’

Goafest 2024 to be held during May 29-31

In OOH News By M4G Bureau - January 24, 2024

Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia

UK’s 75Media acquires iQ OOH, nearly doubles roadside DOOH offering

In Digital OOH By Rajiv Raghunath - January 19, 2024

The company will now operate over 200 digital billboards in a range of large and ultra large formats across the UK.

‘Micro-targeting is increasingly being seen in brand campaigns’

In OOH News By Rajiv Raghunath - January 19, 2024

Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising

NEXT Advertising Solutions is Associate Sponsor of 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 18, 2024

NEXT Advertising Solutions, a joint venture of Skyrams Outdoor Advertising India Private Limited and Laqshya Media Ltd, is the only authorised media house for bus shelter shelters in Chennai.

Brandonwheelz steers O’cean-branded taxis in Mumbai streets

In Campaigns By M4G Bureau - January 17, 2024

Private taxis with 5-ft tall O’cean bottle mounted atop traversed the bustling streets of Mumbai

Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District

In Digital OOH By Rajiv Raghunath - January 16, 2024

Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”

Madison Media strengthens its leadership by appointing Puja Rai as Chief Strategy Officer

In OOH News By M4G Bureau - January 15, 2024

Puja is a seasoned media professional with over 20 years of experience in marketing, strategy and analytics

5 Star Advertising partners South India Talks OOH conference as Associate Sponsor

In OOH News By M4G Bureau - January 15, 2024

The Bengaluru-based OOH firm sees in the brand association with the conference the opportunity to spur greater collaborations among the industry players for foraying into new business growth zones.