Indian Roads Congress presents Highway OOH Government Policies

In OOH News By Swaminathan Balasubramanian - July 28, 2018

S K Nirmal, Secretary General of Indian Roads Congress highlighted the measures to augment Indian’s roads experience through OOH during 1st day at OAC 2018

3-volume book on OOH released at OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh

Girish Menon cements foundation of OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share

14th Outdoor Advertising Convention begins in Mumbai

In OOH News By Bhawana Anand - July 27, 2018

The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers

BMRCL likely to introduce in-train advertising in next few months

In OOH News By M4G Bureau - July 24, 2018

The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches

Global OOH leaders to speak on technology & OOH at OAC 2018

In OOH News By M4G Bureau - July 24, 2018

Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days

“We are open to formats that break the clutter”

In Viewpoints By Ria Banerjee - July 23, 2018

Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.

Ingersoll Rand takes Mobile Experience Centre across the country

In Campaigns By M4G Bureau - July 23, 2018

The company designed a Mobile Experience Centre with state-of-the-art installations of its futuristic solutions that will cover over 200 customer touchpoints across North, West & South India

Amazon intrigues consumers with artistic installations

In Campaigns By Bhawana Anand - July 20, 2018

Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’