EverGlow sees strong business prospects in OOH space

In Digital OOH By Shradha Mishra - October 22, 2018

In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up

Odisha beckons tourists globally ahead of Hockey World Cup

In Campaigns By M4G Bureau - October 18, 2018

Odisha Government has unfurled a full-fledged OOH campaign within India and the overseas

Netflix expands billboard ownership in West Hollywood

In OOH News By M4G Bureau - October 17, 2018

The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars

Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

In Digital OOH By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns

Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights

In OOH News By M4G Bureau - October 16, 2018

The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains

UK’s Global to acquire Exterion Media

In OOH News By M4G Bureau - October 15, 2018

Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising

Pune MC mandates strict vigilance to root out illegal media structures

In OOH News By Bhawana Anand - October 13, 2018

Media owners to now submit media structure stability reports every year

LG introduces world's first 0.44mm even bezel video wall

In OOH Solutions By M4G Bureau - October 13, 2018

With 16:9 aspect ratio and 0.44mm even bezel, the screen enables the overall video wall image to resemble a single screen

Lakme eyeconic kajal writ large at Chokkhu Daan ceremony in Kolkata

In Campaigns By Ria Banerjee - October 12, 2018

Executed by Karukrit Advertising, Lakme felicitated five eminent persons during the ceremony

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising