Results For "VER"
3273 News Found
‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’
In Viewpoints By M4G Bureau - February 12, 2024
Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising
Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches
In Digital OOH By Rajiv Raghunath - February 12, 2024
The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.
Reckitt partners with OHO Hill Yatra Season 3 in Uttarakhand for Dettol Climate Resilient School project
In Campaigns By M4G Bureau - February 12, 2024
The initiative engaged children and diverse communities across 13 districts of Uttarakhand, reaching over 25,000 students and 43 schools with a digital reach of 2 million
Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil
In Digital OOH By M4G Bureau - February 08, 2024
Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
‘Common currency is central to business growth’
In OOH News By Amrit Mishra - February 06, 2024
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
Avatar MD Donald Mokgale to give closing speech at Africa Forum
In OOH News By M4G Bureau - February 06, 2024
Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business
Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty
In OOH News By Amrit Mishra - February 05, 2024
Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.
Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods
In OOH News By Neelambari Kakaraparthi - February 05, 2024
Murugan lays emphasis on the need for robust brand tracking mechanisms
A strategic recipe for maximising ROI
In OOH News By Neelambari Kakaraparthi - February 05, 2024
A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.