I&B Ministry to shortly release new guidelines for govt outdoor publicity

In OOH News By M4G Bureau - January 31, 2019

Sources indicate that the guidelines will be released in just a few days from now

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

Proactive In and Out bags bus media rights in Delhi, Indore and Kolhapur

In OOH News By Shradha Mishra - January 28, 2019

The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses

Bangalore OOH policy stalled due to technical issues

In OOH News By Bhawana Anand - January 28, 2019

Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge

‘Transparency, automation will drive OOH growth in Malaysia’

In OOH News By M4G Bureau - January 25, 2019

59 billboard owners deliberate upon the ways to grow the OOH business

‘New-age data driven metrics will the game-changer’

In Viewpoints By Rajiv Raghunath - January 25, 2019

Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers

Hershey’s says it with a Kiss

In Campaigns By M4G Bureau - January 25, 2019

The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann

Taproot Dentsu bags advertising mandate for Big FM

In OOH News By M4G Bureau - January 21, 2019

The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA