Declining consumer spends affect OOH Growth

In Research By Bhawana Anand - August 09, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

Broadsign partners with Place Exchange

In Digital OOH By M4G Bureau - August 09, 2019

The combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and DOOH destinations

ChargIn’s new charging kiosks in railway station to serve as advertising options

In OOH News By Bhawana Anand - August 08, 2019

The company has partnered with the Indian Railways to install 15 kiosks at the Ahmedabad station, to be inaugurated on 15th August

Moving Walls digitises Indian OOH with Freedom initiative

In OOH News By M4G Bureau - August 06, 2019

The programmatic outdoor firm equips billboard owners with audience data-powered planning & inventory management tools

Yogesh Lakhani conferred with doctorate degree

In OOH News By M4G Bureau - August 06, 2019

The CMD of Bright Outdoor Media Pvt. Ltd., was recently awarded the doctorate degree from the prestigious Sorbonne University

ZEE5’s dynamic billboard engages commuters

In Campaigns By Bhawana Anand - August 06, 2019

The OTT brand leverages data and technology to tap commuter attention during the monsoon-led traffic delays in Mumbai

Lemma partners with EyeTalk Media Ventures as inventory partner

In Digital OOH By M4G Bureau - August 05, 2019

The partnership will boost Lemma’s network with access to over 1000+ screens across India & UAE

How JK Tyre & Industries ran truck branding to promote new commercial vehicle

In Gallery By - August 05, 2019

Targeting major transport hubs, tyre dealers, CV owners, truck drivers and travellers, the campaign run in partnership with Road Ads, had branded trucks driving 1,46,377 kms across India

JK Tyre & Industries goes a long way with truck branding

In Campaigns By Bhawana Anand - August 05, 2019

Targeting major transport hubs, tyre dealers, CV owners, truck drivers and travellers, the campaign run in partnership with Road Ads, had branded trucks driving 1,46,377 kms across India

'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019