StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US

In OOH News By M4G Bureau - March 08, 2024

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments

Omnichannel retail media platform Zitcha expands into Europe with new UK office

In OOH News By M4G Bureau - March 07, 2024

Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors

Santosh Padhi ‘Paddy’ to Chair Jury of OOH Advertising Awards 2024

In OOH News By M4G Bureau - March 07, 2024

The 18th edition of OOH Advertising Awards, formerly known as the Outdoor Advertising Awards, is designed to celebrate the most outstanding works executed in the period April 1, 2023 to March 31, 2024

Will the wait for hoardings comeback on Bengaluru streets end soon?

In OOH News By M4G Bureau - March 06, 2024

The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays

WOO extends global reach with 13 new members

In OOH News By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”

Laser focus on quality, technology & transparency

In OOH News By Rajiv Raghunath - March 04, 2024

Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.

It’s never just a car, it’s a journey of memories!

In Campaigns By Neelambari Kakaraparthi - March 01, 2024

The new campaign by Spinny is all set to bridge the gap between the Pitch and the Road

‘Translate OOH measurability, planning, and strategy into tangible outcomes’

In Viewpoints By M4G Bureau - March 01, 2024

Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative

LMX Connects to DoohClick’s ad management platform to expand demand opportunities

In OOH Solutions By M4G Bureau - February 29, 2024

The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand

‘innovation plays a crucial role in OOH advertising’

In Viewpoints By M4G Bureau - February 29, 2024

Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth