Taproot Dentsu crafts OOH campaign for Shaze’s Hosting Collection

In OOH News By M4G Bureau - September 11, 2019

The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch

AdMAVIN appoints Vishwanath Kini as Director Marketing

In OOH News By M4G Bureau - September 11, 2019

He will drive the company's marketing efforts to support overall strategic objectives for AdMAVIN 2.0 and drive growth by focusing on market opportunities

vivo’s showcases #ClearAsReal emotions

In OOH News By M4G Bureau - September 11, 2019

The extensive campaign is to be supported by contextual advertising and experiential engagement across OOH, DOOH and social media

The Body Shop onboards Shraddha Kapoor as new brand face

In OOH News By M4G Bureau - September 10, 2019

The brand has launched 1st ever TV commercial; plans to further enhance the new brand face by adding other media promotions including outdoor branding

‘Business & civic bodies must work together’: Prem Shankar Jha

In Gallery By - September 09, 2019

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th

Prem Shankar Jha not in charge of SDMC advtg deptt any more

In OOH News By M4G Bureau - September 09, 2019

He will continue as Dy. Commissioner of the ULB

oOh! launches Smart Reach connecting advertisers with 25% more buyer audience

In Digital OOH By Rajiv Raghunath - September 06, 2019

Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours

No conflict in provisions of BBMP Outdoor Signage and Public Messaging Policy 2018 & Bengaluru Mahanagara Palike Ad Rules 2019

In OOH News By Bhawana Anand - September 06, 2019

The State Government rules will be applicable to outdoor advertising

Kerala OOH industry seeks time for transition to green media

In OOH News By Bhawana Anand - September 05, 2019

The industry has proposed a phase-wise adoption of green media

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others