DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets

Madison Media Group promotes Vinay Hegde as Chief Buying Officer

In OOH News By M4G Bureau - December 05, 2019

Working from 3 years as Senior VP Buying, Vinay takes over from Neelkamal Sharma

No Time To Die’ lights up Piccadilly

In Digital OOH By Rajiv Raghunath - December 05, 2019

This is the first time a trailer for any film has been launched on the Piccadilly Lights

Sapat Parivar Tea captures audience with audio ads in media dark areas

In Campaigns By Pray Jani - December 05, 2019

The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited

Gandhidham Nagar Palika sets up a massive tender for advertising

In OOH News By Pray Jani - December 05, 2019

Providing & Installation of Advertisement Hording Boards and Kiosk Boards on Street light poles in Central Verge/Divider in Gandhidham Municipality Area

AAI passes tender to allot exclusive advt rights for Kullu Manali Airport

In OOH News By M4G Bureau - December 04, 2019

The assigned area of advertising rounds up to about 930 sq. ft. and the rights will be awarded for a period of 5 years

SDMC extends submission date for Public Toilet tender

In OOH News By M4G Bureau - December 04, 2019

Consequently, the date for opening the tender has also been extended

Time Monitoring introduces mapping, planning tool covering 43 markets

In Digital OOH By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience