AtoZ’s NY party call-out with cab-top media

In Campaigns By Pray Jani - January 09, 2020

In association with TaxiTop Media, the event organiser was able to generate enough interest and sell 80 tickets over a span of just two weeks with just this medium

Another tender published for Indore station

In OOH News By M4G Bureau - January 08, 2020

Sole advertising rights offered for platform no. 04 of Indore station

“DOOH has always been a part of the plan” says Atul Shrivastava

In OOH News By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market

Storia® Foods & Beverages appoints Kiran Giradkar as Strategic Head- Marketing & Communications

In OOH News By M4G Bureau - January 07, 2020

Prior to joining Storia®, he was the Head of Marketing at Bisleri International Pvt Ltd

GoaMiles keen to tap cab-top DOOH media business

In OOH News By Pray Jani - January 07, 2020

With the Goa state govt expressing interest in DOOH and with no other players currently operating in the state, GoaMiles, the regional cab hiring app, is keen to leverage the opportunities in cab-top DOOH media.

Will wi-fi on board Metro trains alter ad consumption patterns?

In OOH News By Bhawana Anand - January 07, 2020

Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption

Nexyite installs interactive DOOH media at Visakhapatnam Rly Station

In Digital OOH By Bhawana Anand - January 07, 2020

HII system is a combination of smart digital kiosk and digital signage vertically mounted 50-inch display for displaying social awareness, public awareness as well as commercial advertisements

Dentsu India Slingshot wins Creative & Media mandate for JBL and Harman Kardon

In OOH News By Pray Jani - January 06, 2020

The agency will take over marketing communication for Harman International Industry Inc’s subsidiaries

Mumbai Central division of western railway to give ad rights

In OOH News By M4G Bureau - January 06, 2020

Multiple stations in tenders for advertising rights along the western line of Mumbai suburban rail.

Housing scheme central to BJP OOH campaign ahead of Delhi polls

In OOH News By M4G Bureau - January 06, 2020

The campaign has been targeted at potential beneficiaries of the Pradhan Mantri Awas Yojna (Urban)