In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

In OOH News By Bhawana Anand - March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

OAAA exploring safeguards for US OOH business

In OOH News By M4G Bureau - March 25, 2020

The OOH industry could benefit from the government stimulus packages and other spends

Maintain Social Distance : message from Coca-Cola

In Digital OOH By M4G Bureau - March 25, 2020

A beverage leader displays a social message in Times Square , New York

MHOA, FAMO, media owners in Delhi approach authorities for license fee waiver for a minimum of 3 months

In OOH News By Bhawana Anand & Pray Jani - March 24, 2020

MHOA welcomes MCGM decision to waive off license fee on hoardings for one month

Appreciative Gratitude-From Vadodara to Jabalpur

In Digital OOH By M4G Bureau - March 23, 2020

Khushi Advertising planned for a loud cheering at airports through digital media

Bathinda city sole ad rights allotment challenged

In OOH News By Bhawana Anand - March 23, 2020

Firms move court challenging the MC’s handling of tendering process

‘We’re creating novel screen experiences for advertisers & audiences’

In Viewpoints By Bhawana Anand - March 23, 2020

Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences

COVID-19 prompts media owners to run awareness campaigns

In Campaigns By Pray Jani - March 23, 2020

Ninja Media Solutions runs a campaign on Railway audio advertisements across 8 major platforms

Three Creative Agencies enter in WARC Effective 100 rankings

In OOH News By M4G Bureau - March 23, 2020

WARC Rankings are a global index of creative, effective and media excellence in advertising