Results For "VER"
3278 News Found
Early advertisers will get 5x advantage in OOH’
In OOH News By Bhawana Anand - June 02, 2020
Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal
Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH
In Digital OOH By M4G Bureau - June 01, 2020
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
Interactive technologies add new dimensions to experiential marketing
In OOH News By Bhawana Anand - June 01, 2020
Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore
‘The New Normal’ - A case of ‘Diffusion of Innovation’
In Research By M4G Bureau - May 29, 2020
The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report
OOH worldwide market projected to grow by US$ 11.1 Billion
In OOH News By M4G Bureau - May 29, 2020
The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era
Airport media biz waiting in the wings for take-off
In OOH News By Bhawana Anand - May 28, 2020
Business recovery is just a matter of time, say airport media owners
‘Absolute simplicity, absolute minimalism, absolute honesty’
In Viewpoints By Pray Jani - May 27, 2020
One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager
HUL distributes 3,500 litres of Lifebuoy hand sanitisers to Mumbai Police
In OOH News By M4G Bureau - May 27, 2020
This initiative will be taken forwarded to hospitals based in COVID19 hotspots
Roadside media business will see quicker recovery
In OOH News By M4G Bureau - May 27, 2020
At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin
‘Brands are needing to appeal to the emotional side of consumer behaviour’
In OOH News By M4G Bureau - May 26, 2020
Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath