The Advertising Club announces interactive digital debate series “VICE & VERSA”

In OOH News By M4G Bureau - June 10, 2020

A tri part novel series of exciting Debates on subjects where the jury is still divided on the answer

Group M ropes in Ajay Mehta as MD for Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar

Rachana Lokhande resigns from Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

Ajay Mehta will be taking over as CEO of Kinetic India

Dr. Sandeep Goyal appointed as first CEO of Punjab CSR Authority

In OOH News By M4G Bureau - June 08, 2020

Newly set-up Punjab CSR Authority to look at attracting funds and streamlining various corporate social responsibility activities, in the State

Maharashtra, Gujarat large format media owners forestall cyclone damage

In OOH News By Pray Jani - June 05, 2020

Surat Municipal Corporation had instructed media owners to take down at-risk sites across all 6 zones; MCGM, Central Railway & Panvel authority too had issued precautionary notice

‘Tier I OOH market recovery will be gradual, at best’

In OOH News By Bhawana Anand - June 05, 2020

Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow

HC hearing on BMC ad license fee postponed to June 5

In OOH News By M4G Bureau - June 04, 2020

Media owners have sought fee waiver for the month of May

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

In Digital OOH By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)