Results For "VER"
3278 News Found
‘We connect with audiences as a thoughtful brand’
In Viewpoints By Bhawana Anand - September 28, 2020
Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning
Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss
In OOH News By M4G Bureau - September 24, 2020
A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme
Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit
In Digital OOH By M4G Bureau - September 24, 2020
Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age
Punjab media owners get surrender option under relief scheme
In OOH News By Bhawana Anand - September 23, 2020
The state government has announced rebate for advertisement contracts considering several representations made by the media owners
Anupriya Acharya takes over charge of AAAI as President
In OOH News By M4G Bureau - September 22, 2020
Ashish Bhasin will be the ex-officio member of the association executive committee for 2020-21 as its immediate past President
'COMPASS & Beacon deployed together will be path-breaking’
In Viewpoints By Bhawana Anand - September 21, 2020
Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
In Research By M4G Bureau - September 21, 2020
In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend
Nielsen launches a campaign outcomes measurement tool
In OOH News By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI
Logistics cut out for SMEs
In OOH News By Bhawana Anand - September 17, 2020
Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.
Samsung set to offer signage content in partnership with local digital design firm
In OOH Solutions By M4G Bureau - September 17, 2020
Under the partnership with d’strict, Samsung will deliver new digital content for its LED signage products installed across the globe