GroupM Launches Supply Path Optimization Initiative

In OOH News By M4G Bureau - November 11, 2020

The initiative is the result of an immense effort to inject more transparency into the programmatic buying process

JCDecaux accentuates Dubai International Airport with iconic site

In Digital OOH By M4G Bureau - November 11, 2020

The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport

Ludhiana civic body plans to impose heavy penalty on illegal media

In OOH News By M4G Bureau - November 10, 2020

The officials of Ludhiana Municipal corporation is going to present a resolution in the General House meeting today

Nikita Das appointed to handle marketing & advertising for Hyatt Hotel

In OOH News By M4G Bureau - November 09, 2020

Nikita has more than a decade experience of Marketing Communications & Advertising industry

Domestic air passenger traffic reaches more than half of pre-Covid19 level, says MOCA data

In OOH News By M4G Bureau - November 09, 2020

The reports released by Ministry of Civil Aviation and ICRA showed continuous recovery in passenger traffic where the capacity is expected to increase up to 75% due to festive season

Mondelez India promotes sellers this Diwali

In OOH News By M4G Bureau - November 06, 2020

Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes

Diwali brings cheers to media owners of Maharashtra Tier I & II cities

In OOH News By Pray Jani - November 05, 2020

Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit

FreshToHome launches hyperlocal DOOH campaign in Coimbatore

In Digital OOH By M4G Bureau - November 05, 2020

Executed in association with Skyrams, the brand has leveraged the dynamism offered by the digital media

Rachana Lokhande joins IOAA as member of Board of Advisors

In OOH News By M4G Bureau - November 04, 2020

Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members

‘OOH has a key role to play in lifting the nation’s spirits’

In Viewpoints By Rajiv Raghunath - November 03, 2020

Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout