dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

I&B Ministry releases new guidelines for Outdoor Publicity

In OOH News By Bhawana Anand - March 02, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.

Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

In Research By M4G Bureau - March 02, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

Prem Shankar Jha resumes role as Dy Commissioner of SDMC

In OOH News By Bhawana Anand - March 01, 2021

His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city

Southern Railway announces new tenders for exclusive advertising rights

In OOH News By M4G Bureau - February 26, 2021

The tenders are for conventional OOH formats and display publicity on BMI kiosks

Cab advertising back on growth gear

In OOH News By Bhawana Anand - February 25, 2021

Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising

Hindware rides high on thoughtful OOH campaign

In Campaigns By Bhawana Anand - February 24, 2021

The bathware brand leverages the OOH medium to drive home its stand on environmental responsibility, while building brand buzz and engagement

COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change

In Digital OOH By Rajiv Raghunath - February 22, 2021

Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold

HDFC Life all set to ‘Bounce Back’ on OOH

In OOH News By M4G Bureau - February 22, 2021

A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges

NASA Perseverance landing on Mars live-streamed on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - February 19, 2021

The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor