Results For "VER"
3278 News Found
‘We connect digital marketing & DOOH’
Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’
In OOH Solutions By Pray Jani - May 28, 2021
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business
In OOH News By Rajiv Raghunath - May 28, 2021
The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.
OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow
In OOH News By M4G Bureau - May 27, 2021
OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.
Gold OBIE Winner in Non-Profits & Public Service
In OOH News By M4G Bureau - May 27, 2021
Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’
OAAA releases Digital Video Out of Home Buyers' Guide
In OOH News By M4G Bureau - May 26, 2021
The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
In OOH News By Rajiv Raghunath - May 25, 2021
58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.
2021 OBIE Awards Virtual Show today
In OOH News By M4G Bureau - May 24, 2021
The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.
‘Brand marketing is education as it is investment’
In OOH News By N Jayalakshmi - May 20, 2021
With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.
DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach
In Digital OOH By Rajiv Raghunath - May 19, 2021
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.
