PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery

In OOH News By Rajiv Raghunath - June 07, 2021

Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.

UK OOH revenues for Q4, 2020 down -46%, says Outsmart report

In Research By M4G Bureau - February 19, 2021

The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

Construction uptick boosts OOH recovery in Bihar

In OOH News By Pratima Pareek - December 15, 2020

Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway

Global ad spend rebound likely in 2021, says report

In Research By M4G Bureau - December 09, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

MHOA supports Maharashtra civic body for new Covid-control-campaign

In OOH News By Bhawana Anand - September 18, 2020

The association has planned to provide around 800 vacant sites to MCGM for their new campaign ‘My Family My Responsibility’

Eureka Forbes appoints Taproot Dentsu as its creative agency

In OOH News By M4G Bureau - August 07, 2018

The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

Murals to adorn vacant Houston OOH sites

In OOH News By M4G Bureau - February 20, 2018

Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations

Ecosys OOH paints Maharashtra with Colors Marathi

In OOH News By Satarupa Chakraborty - June 28, 2016

Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.