Bengaluru OOH waiting for policy paralysis to end

In OOH News By Ria Banerjee - August 13, 2019

Enforcement of the Bengaluru Mahanagara Palike Advertisement Rules, 2019 awaited

‘Urbanization is a huge benefit for the OOH industry’

In OOH News By Pray Jani - August 02, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

Global expert Manosh De to speak on OOH & urban transformation at OAC 2019

In OOH News By M4G Bureau - July 16, 2019

Manosh De is the Global lead – National and regional development strategies, BIAF at Jacobs, Dubai

Dentsu launches comprehensive single source consumer study- CCS 2019

In OOH News By M4G Bureau - July 09, 2019

The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in urban India

Parks are for playing, not parking, says Uber campaign

In OOH News By M4G Bureau - June 26, 2019

The brand’s on-ground campaign will see cricket nets being installed at top metro cities to promote the sport and create awareness around sustainable urban planning

Why suburban railway passengers matter to brand marketers

In Research By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers

Mark Metro Group acquires exclusive media mandate for Central Subway in Chennai

In OOH News By Ria Banerjee - June 13, 2019

Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway

LED vans on growth drive across rural, urban markets

In OOH Solutions By Bhawana Anand - May 29, 2019

There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting new markets

‘OOH is a key part of Mangaluru cityscape’

In Viewpoints By Ria Banerjee - April 16, 2019

Mohamad Nazeer, Commissioner, Mangaluru City Corporation talks about the various initiatives taken by the urban local body to open up and regulate outdoor advertising in the city

BCC Marcom, Urban Clap reach out to techies in Chennai

In OOH News By Ria Banerjee - April 16, 2019

The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai