Housing scheme central to BJP OOH campaign ahead of Delhi polls

In OOH News By M4G Bureau - January 06, 2020

The campaign has been targeted at potential beneficiaries of the Pradhan Mantri Awas Yojna (Urban)

Mumbai Central Division of Western Railway Passes 2 Tenders

In OOH News By M4G Bureau - December 30, 2019

The tenders offer advertising rights for the suburban train stations of Kandivali and Marine Lines for a period of 5 years

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Madras HC reserves order on hoardings definition

In OOH News By M4G Bureau - December 11, 2019

Hoardings printers’ body had asserted that the redefinition of hoardings by the local urban body was discriminatory

Audio ads strike the right note in Mumbai local trains

In OOH News By Pray Jani - December 09, 2019

AtomO’Sphere, a Mumbai based media owner offering audio ad solution, and believes that the media can reach immense heights

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

JCDecaux launches “Filtreo”- a new-generation bus shelter

In OOH News By M4G Bureau - November 26, 2019

The first model in a range of new-generation bus shelters contribute to the reduction of urban pollution

Vivo Smartphone taps urban audience with pDOOH

In Campaigns By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

Asian Paints supports ‘Why’ Urban Art Installation

In OOH News By M4G Bureau - October 16, 2019

Designed with 3,00,000 recycled plastic bottles, the installation will be placed on the surface of the lake for a period of one month

‘Urbanization is a huge benefit for the OOH industry’

In Gallery By - September 03, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019