Clear Channel reinforces its commitment to smart cities

In Digital OOH By VJ Media Bureau - December 26, 2016

Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Leading tourism boards attract urban audience through outdoor

In Campaigns By Bhawana Anand - March 20, 2015

Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.

Kinetic India takes Urban Ladder outdoor

In Campaigns By Bhawana Anand - March 11, 2015

The maximum share of voice for the brand via OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifelines of a city, popular shopping destinations and malls, corporate hubs, major residential apartments and enclaves, IT parks and important connecting routes between the city IT hubs, and CBDs.

Urban Ladder offers the best seat to passengers at KIA

In Campaigns By Bhawana Anand - March 05, 2015

To create awareness about the brand by letting passenger experience the actual product, the brand has placed some of their best-selling chairs on display in the lounge

Jameson makes a towering presence inside Delhi airport

In OOH News By Bhawana Anand - January 31, 2015

The brand's team and TIMDAA created buzz with an entire set designed to emulate a swanky urban and chic salon with all the picturesque details of quaint little high stools in wooden finish

Outdoor is an ideal media for social communications: Leela Sampangi

In Viewpoints By M4G Bureau - October 11, 2014

Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors

Cadbury tempts audience with'Ooze' effects on hoardings

In OOH News By Bhawana Anand - October 07, 2014

The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth

Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets

In OOH News By Rajiv Raghunath - July 11, 2014

FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects

TOI drives home farmer suicide issue

In Gallery By - April 26, 2014

OOH agency Milestone Brandcom executed the live hoarding at MahimCausway in Mumbai as The Times Of India, took up the challenge to inform this rural problem to urban people through an innovative campaign. Photographs of 48 recently deceased farmers were printed, framed & kept ready for the activity with garland. Every half - n-hour, from morning to night photographs of the farmers were put up in the same frequency in which the farmers killed themselves. A call to action on the hoardings urged people to visit the website savethefarmersfamily.com and make donations that would help stop more untimely deaths.