Major rail media packages put on hold; industry concerns under the lens

In OOH News By Bhawana Anand - September 18, 2017

The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)

Origins Advertising taps semi-urban markets

In Gallery By Bhawana Anand - September 07, 2017

LED mounted vans drive brand promitions

Origins Advertising launches moving LED formats for semi-urban markets

In OOH News By Bhawana Anand - September 06, 2017

The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.

Smart city projects, urban policies need to be aligned: experts

In OOH News By Bhawana Anand - August 21, 2017

Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

Uber India appoints Sanjay Gupta as Head of Marketing

In OOH News By M4G Bureau - July 25, 2017

Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder

Jay Lin to talk about DOOH growth story in China at OAC 2017

In OOH News By M4G Bureau - July 11, 2017

Jay Lin is Investor & Director at Horizon Media China, and President of the Panda Pacific Media Group. He has served as Founding Director and Chief Planning Officer at Asia OOH Group China.

GHMC stops OOH advertising in Hyderabad for a month as precautionary measure

In OOH News By Bhawana Anand - May 19, 2017

The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days

Urban development ministry sets the stage for national outdoor advertising policy

In OOH News By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Fiat's Urban Cross slips into cruise mode on OOH tracks

In Campaigns By Satarupa Chakraborty - March 14, 2017

Ecosys OOH planned and executed the high-decibel campaign