Ocean Outdoor unveils The Loop at Battersea Power Station

In Digital OOH By Rajiv Raghunath - May 07, 2024

Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty

UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London

In Digital OOH By Rajiv Raghunath - March 15, 2022

As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.

Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’

In Campaigns By M4G Bureau - March 15, 2022

The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats

US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth

In OOH News By M4G Bureau - August 27, 2021

Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.

Digital display solution providers hopeful of a quick turnaround post lockdown

In OOH Solutions By Bhawana Anand - April 06, 2020

Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations

Hershey travels from West to South for product promotions

In Campaigns By M4G Bureau - February 13, 2020

Executed by Glo- Out of Home Division of Lodestar Universal McCann, the campaigns are visible in Mumbai, Chennai, Hyderabad & Bangalore

Grandesign Experiential Announces its Rebrand to GDX Studios

In Digital OOH By M4G Bureau - January 24, 2020

New brand reflects the company’s mission to design and produce innovative experiences worth sharing

No Time To Die’ lights up Piccadilly

In Digital OOH By Rajiv Raghunath - December 05, 2019

This is the first time a trailer for any film has been launched on the Piccadilly Lights

ExxonMobil takes charge for Cleaner Air in Delhi

In Campaigns By Bhawana Anand - November 25, 2019

In association with Glo - Out of Home Division of Lodestar Universal McCann, the petrochemical brand creates a wide presence across Delhi NCR

Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH

In OOH News By M4G Bureau - November 15, 2019

The campaign has a universal appeal across language, age, gender, location and also to all types investors