Fena shouts out to Kumbh pilgrims

In Campaigns By Bhawana Anand - January 24, 2019

The brand opted for light pole branding for maximum visibility

Century Group partially retains media rights at Patna rail junction

In OOH News By Bhawana Anand - January 17, 2019

In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station

Punjab govt puts media owners in a bind

In OOH News By M4G Bureau - January 04, 2019

Media owners expected to provide sites at no profit margin

Wrestling it out on OOH

In Campaigns By M4G Bureau - December 07, 2018

The new ‘Kusti’ campaign executed by Outsight Xp promotes Dixcy Scott’s association with the Maharashtra Kusti League

Samsung launches unique UHD TVs for hospitality industry

In Digital OOH By Bhawana Anand - December 03, 2018

The series of Hospitality Televisions comes with a unique feature to display ads showcasing offers/services/products available in the hotel as well as outside

UK’s OOH revenues up 7.3% at £300 million

In Research By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

Tanishq’s ‘Utsava’ shining bright on OOH

In Campaigns By Shradha Mishra - November 06, 2018

OMI has executed the campaign in 48 cities

Victoria Beckham debuts on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

Ludhiana MC puts on hold implementation of new Punjab ad policy

In OOH News By Bhawana Anand - September 06, 2018

The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city

UK’s OOH revenue up 1.5% YOY

In Research By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%