OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

UK Out of Home appreciates key workers on behalf of Grateful Britain

In Digital OOH By M4G Bureau - April 08, 2020

Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards

Kolkata Metro Rail passes tender for train branding

In OOH News By M4G Bureau - January 14, 2020

The metro rail authority offer advertising on the outside and inside of 4 metro rails

Innovative cut-outs help promote Jumanji 2

In Campaigns By Pray Jani - January 08, 2020

Raya Media initiated the innovative campaign at high-traffic locations for high visibility

Tender out for Ajmer Railway Station’s sole advt. rights

In OOH News By M4G Bureau - December 16, 2019

The tender includes media located at the Inside, outside and surroundings of the station

Sapat Parivar Tea captures audience with audio ads in media dark areas

In Campaigns By Pray Jani - December 05, 2019

The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited

Deutsche Bank brings on board Dilipkumar Khandelwal as MD & Head of Technology

In OOH News By M4G Bureau - December 03, 2019

Former MD of SAP Labs India, Khandelwal will oversee the development of the bank‘s Technology Centres globally to create one, consistent strategy and more

OOH reports strong growth of +9.8% in Q3 2019

In OOH News By M4G Bureau - November 11, 2019

The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3

OMI puts forth another compelling campaign for Titan

In Campaigns By Pray Jani - November 05, 2019

The new collection of Raga and Maritime is displayed on 2 lakh sq. ft. of surface area across the country.

Karukrit Advertising shouts loud for city’s first LED bus shelter

In OOH News By M4G Bureau - October 03, 2019

Located at the heart of the city, the LED panel of the AC enabled bus shelter measures 20’x7’