Results For "UTS"
152 News Found
Wildstone closes landmark £350mn outdoor media infrastructure refinancing
In OOH News By Rajiv Raghunath - January 16, 2024
Deal unlocks Wildstone’s European expansion amid surging digitisation
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital
Vodafone’s ‘Elf and seek’ AR game returns bigger, better Xmas 2023
In Campaigns By M4G Bureau - December 12, 2023
Over 60,000 prizes are up for grabs including a family holiday to Lapland and an all-inclusive holiday to Tenerife
Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis
In Research By M4G Bureau - November 20, 2023
McDonald’s is the largest individual spender on roadside ads
Ocean Outdoor wins biggest private contract outside London
In Campaigns By M4G Bureau - August 24, 2023
Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business in Manchester
‘We’re working with some of the largest brands in APAC region’
In Viewpoints By Rajiv Raghunath - August 08, 2023
Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath
Vodafone celebrates Best in London Network Award with showstopping OOH wrap of Marble Arch
In OOH News By M4G Bureau - August 03, 2023
Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve
Chandrika soaps launches state-wide campaign in Maharashtra
In Campaigns By M4G Bureau - July 26, 2023
The brand aims to widen its consumer base outside it’s home base of Kerala.
I&B Ministry cracks down on outdoor advertising of online betting platforms
In OOH News By M4G Bureau - May 03, 2023
Advisory issued to states, UTs
‘Our Machine Learning & AI powered DSP delivers best RoI to brands’
In Viewpoints By Rajiv Raghunath - April 17, 2023
Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.