Dollar creates 360 degree outdoor during Durga Puja

In Campaigns By Nabamita Chatterjee - October 17, 2014

The leading innerwear brand worked with MOMS (Madison Outdoor Media Solution Pvt.Ltd.) for the OOH executions along with local vendors to create high recall value for the brand during the festive season.

Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale

In Campaigns By Bhawana Anand - October 08, 2014

The campaign set off much discussion across media and e-commerce circles

Tic Tac takes'Strawberry Fields' to college-goers

In Campaigns By VJ Media Bureau - October 07, 2014

To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience

Laqshya Solutions rolls out TATA Goldplus high-decibel campaign

In Campaigns By Bhawana Anand - September 10, 2014

The OOH firm has used some 1,200 media units across 32 cities for the campaign

Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading

In OOH News By Nabamita Chatterjee - August 05, 2014

Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory

DDB Mudra Group reconstitutes Executive Board

In OOH News By VJ Media Bureau - July 28, 2014

DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council

Jagran Solutions bag 2 golds at EEMAX Awards 2014

In OOH News By VJ Media Bureau - July 26, 2014

The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation” category for the Arogya Rath Campaign and the"Best Road-show of the Year” category for the Castrol Mobile Unit Campaign

We provide total communication solutions: Nabendu

In Viewpoints By M4G Bureau - July 26, 2014

Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview:

Moonlight Creation kicks off ops in Bengal

In OOH News By Nabamita Chatterjee - July 23, 2014

The agency aims to provide turnkey solutions for both ATL and BTL activities

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview: