Projection mapping can add a new dimension to OOH advertising

In Digital OOH By VJ Media Bureau - April 28, 2015

Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China's Zhuhai region.

Ad Touch plans big for Aegon Religare in the outdoor

In OOH News By Nabamita Chatterjee - April 22, 2015

The Kolkata-based OOH firm recently took over the pan-India OOH duties of Aegon Religare. Ad Touch for a one-year period

Kanhiya Advertisers bags 23 unipoles in Bathinda city

In OOH News By VJ Media Bureau - April 14, 2015

The outdoor media solutions firm says the unipoles will serve as economical options for advertisers and media owners, particularly at a time when market is highly price-sensitive

Kotak Securities urges investors to'Trade with the best'

In Campaigns By VJ Media Bureau - April 09, 2015

MOMS Outdoor Media Solutions planned and executed the campaign in Mumbai

JCDecaux India turns the spotlight on its'CityLights' network

In OOH News By Bhawana Anand - April 08, 2015

JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective

Lodha Group builds domineering OOH presence for'The Park'

In Campaigns By VJ Media Bureau - April 08, 2015

MOMS Outdoor Media Solutions executed the campaign in Mumbai, targeting the A+ category audience

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

RBI rolls out pilot awareness campaign at Patna Railway Junction

In Campaigns By Nabamita Chatterjee - March 30, 2015

The OOH campaign, executed by Century Group of Companies, cautions passengers about fake currency notes and how to identify them

Akshar Advertising bags rights at Mumbai local stations

In OOH News By Bhawana Anand - March 26, 2015

The OOH firm has won sole advertising rights at Mumbai local stations on the western and central lines.

Jagran Solutions wins a metal at RMAI's Flame Awards

In OOH News By VJ Media Bureau - March 24, 2015

The brand activation agency bagged a bronze for the'Arogya Rath' campaign in the category'Best Social Development Campaign of the Decade'.