Results For "UTI"
1033 News Found
Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress
In OOH News By Rajiv Raghunath - June 09, 2017
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver
Red FM goes live high up in the air
In Campaigns By Rajiv Raghunath - June 08, 2017
The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept"Red FM Hawa Meinâ€. The highly innovative outdoor planning and execution was handled by IKON.
Laqshya Group divides OOH agency biz into Laqshya Solutions & OMI
In OOH News By M4G Bureau - June 01, 2017
Both agencies will work independently in all the markets and have separate teams
Sony India appoints Initiative Media as its media agency
In OOH News By M4G Bureau - May 30, 2017
The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions
Telangana Tourism soars sky high to beckon tourists to the state
In Campaigns By M4G Bureau - May 25, 2017
A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign
Noida Toll Bridge Company invites EoI for DND Flyway media rights
In OOH News By M4G Bureau - May 23, 2017
The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
GHMC stops OOH advertising in Hyderabad for a month as precautionary measure
In OOH News By Bhawana Anand - May 19, 2017
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
Daikin crafts a cool place for bus commuters, wows Delhi
In Campaigns By Bhawana Anand - May 19, 2017
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.