India’s digital signage industry to grow by 18% by 2022

In OOH News By M4G Bureau - August 11, 2017

Increasing use of digital signages in OOH advertising is one of the key contributing factors

Suzuki Motorcycle ropes in dentsu X as media partner

In OOH News By M4G Bureau - August 11, 2017

HAPPY Mcgarrybowen to handle the brand’s creative duties

Orango Solutions wins media rights at Varanasi, Srinagar airports

In OOH News By Bhawana Anand - August 02, 2017

The contracts have been acquired for a period of 10 years each.

Laqshya’s wins top award in CSR category for Daikin OOH campaign

In OOH News By M4G Bureau - August 02, 2017

The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy

Orient Electric appoints Lodestar UM as Media AoR

In OOH News By M4G Bureau - August 01, 2017

Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter

Factors contributing to the ideal deployment of DOOH site

In OOH News By Nabamita Chatterjee - July 29, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.

“Airport offers experience not products”: Ramendra Kumar Singh

In OOH News By Nabamita Chatterjee - July 29, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.

EpicTV builds the big picture for its new shows in the outdoor

In Campaigns By M4G Bureau - July 27, 2017

Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats

Zenith now handles the brand’s media duties in 26 countries, which includes India.

In OOH News By M4G Bureau - July 21, 2017

Zenith now handles the brand’s media duties in 26 countries, which includes India.

Walki Group launches new ‘green’ outdoor printing & imaging solutions

In OOH News By M4G Bureau - July 18, 2017

Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green\' print media by combining specific base materials and functional polymers