OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

ProMobi launches digital signage kiosk management solution

In OOH Solutions By M4G Bureau - November 29, 2018

MobiLock Presentations will enable brands in displaying content in multiple formats on their Android tablets and Android-based TV sticks

KTM Bikes accelerates train wrap branding

In Gallery By M4G Bureau - November 28, 2018

Rapport WW will be handling the branding exercise for the brand, which utilizes the extensive reach of DMRC Blue

PlayAds targets Sabrimala pilgrims with digital utility format

In Digital OOH By M4G Bureau - November 14, 2018

Totally 15 digital ticket vending kiosks are getting installed at the Kerala State bus stations in Nilakkal and Pampa

 Samsung Display starts production of 65-inch UHD video wall

In OOH Solutions By M4G Bureau - November 13, 2018

New solution to offer 4-times higher resolution and enables connecting multiple signage displays of UHD quality

OPPLE Lighting unveils new LED Utility 2 HV strip lights

In OOH Solutions By M4G Bureau - November 06, 2018

Its optical material is of high-quality PVC with good flexibility in shape which helps in easy application

Puma vests Havas Media with media buying and planning duties

In OOH News By M4G Bureau - October 30, 2018

This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

Chams bags branding rights on KURTC buses

In OOH News By M4G Bureau - October 18, 2018

The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC)

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising