OOH Expo 2019 to be inaugurated on July 26

In OOH News By Pray Jani - July 23, 2019

The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

Anna Bager to succeed Nancy Fletcher as OAAA President & CEO

In OOH News By Rajiv Raghunath - July 23, 2019

Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)

Xaar celebrates 20 years of Xaar 128 Inkjet Printhead

In OOH Solutions By M4G Bureau - July 19, 2019

The solution is compatible with many ink types and is positioned as the leading 17 mm piezoelectric drop-on-demand printhead

Carat India wins media duties of ACCA

In OOH News By M4G Bureau - July 11, 2019

The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office

Tasty Treat cheers for Team India with activations

In OOH News By M4G Bureau - July 10, 2019

The brand organised a multi-level campaign execution at 200+ Big Bazaar stores in association with INOX multiplex chain

Chimp&Z Inc bags Redstone Group’s 360° marketing mandate

In OOH News By Pray Jani - July 05, 2019

The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company

‘Digital is beautiful and with so many possibilities’

In Viewpoints By Rajiv Raghunath - July 04, 2019

Dooha-media is a Qatari company specialised in DOOH advertising and in-mall campaigns. This technology-driven firm offers a variety of digital and traditional media assets in different locations in Qatar

Selvel One Group strengthens LED display solution business

In Digital OOH By Ria Banerjee - July 03, 2019

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising

oOh! Fly network putting up 6 new large digital billboards near airports

In Digital OOH By Rajiv Raghunath - July 01, 2019

oOh! Chief Commercial and Product Officer Robbie Dery says the new digital billboards significantly enhance the national solution that Fly network offers to advertisers

Revised draft BBMP ad bylaws to be presented to HC soon

In OOH News By Ria Banerjee - June 27, 2019

The revised draft ad bylaws to be presented for court hearing in 2-3 days