Tanishq sparkles with new ode to Earth

In Campaigns By M4G Bureau - January 05, 2021

Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’

Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers

In Digital OOH By M4G Bureau - December 21, 2020

Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors

Wavemaker India retains media duties of Perfetti Van Melle

In OOH News By M4G Bureau - December 18, 2020

Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia

OOHMA partners with Chinese LED display manufacturer

In OOH Solutions By Bhawana Anand - December 18, 2020

OOHMA will market and sell Chinese company Retop LED Display’s range of LED solutions to tap the indoor and outdoor segments in India

LG Electronics inaugurates Innovation Gallery in Noida

In OOH Solutions By M4G Bureau - December 17, 2020

The gallery will highlight LG's solution concepts and insights on actual deployment scenarios

Interactive solutions augmenting user experience

In Digital OOH By Rajiv Raghunath - December 16, 2020

Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space

Havas Media wins integrated media mandate for Domino’s Pizza

In OOH News By M4G Bureau - December 10, 2020

The mandate includes both offline and digital media duties

Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions

In OOH News By Rajiv Raghunath - December 08, 2020

With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards

Tamil Nadu Tourism checks into airports to showcase exotic locales

In Campaigns By M4G Bureau - December 08, 2020

For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports

Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

In Research By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies