Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

In Digital OOH By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Budget 2021-22 likely to boost rural economy

In OOH News By Bhawana Anand - February 03, 2021

The strong thrust on highway, railways and airport development can accelerate the opening of rural economy

Coral Media launches new integrated agency Coral Infinite

In OOH News By M4G Bureau - February 01, 2021

Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO

GHMC announces service centric OOH ad plans

In OOH News By M4G Bureau - February 01, 2021

As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.

Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

Zydus Wellness consolidates media mandate with Wavemaker India

In OOH News By M4G Bureau - January 19, 2021

The agency has bagged the consolidated mandate following a multi-agency pitch

Slice awards creative duties to 82.5 Communications

In OOH News By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

In OOH News By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

Philips Professional Display Solutions officially rebrands as PPDS

In OOH Solutions By M4G Bureau - January 15, 2021

This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry

IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium

In OOH News By M4G Bureau - January 07, 2021

The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions