Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising

In OOH News By N Jayalakshmi - September 05, 2022

As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?

‘We’re confident that programmatic will revolutionise OOH in Asia’

In Digital OOH By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

Walk The Talk Communications plans strident steps on OOH landscape

In OOH News By M4G Bureau - August 26, 2022

The OOH agency, led by Nikhil Verma, Rajat Sikder, Vipul Mehta & Hardeep Singh, is debuting with five offices – in Mumbai, Delhi, Bengaluru, Chennai, and Kolkata.

Amsterdam-based EV charging solutions company Revolt offering DOOH avenues

In Digital OOH By Rajiv Raghunath - August 22, 2022

Revolt plans to triple the size of their DOOH network—by the end of this year.

Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply- and demand-side clients through interactive DOOH

In Digital OOH By M4G Bureau - August 08, 2022

Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.

POOHM | The revolution of outdoor advertising

In OOH News By - August 08, 2022

Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the lines of online media.

Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022

In OOH News By M4G Bureau - August 05, 2022

The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.

Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US

In OOH News By M4G Bureau - August 01, 2022

Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.

Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022

In OOH News By M4G Bureau - July 28, 2022

Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.

Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal

In Research By Rajiv Raghunath - July 27, 2022

The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.