Results For "UTI"
1033 News Found
Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency
In OOH News By Rajiv Raghunath - November 03, 2022
Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.
PPDS set to show ‘transformational’ Philips professional displays & solutions at InfoComm Southeast Asia 2022
In OOH Solutions By M4G Bureau - October 27, 2022
PPDS will be showcasing its latest suite of Philips digital signage, professional TV and collaboration-inspired interactive display solutions
OOH is well and truly back: Jayesh Yagnik
In OOH News By Rajiv Raghunath - October 20, 2022
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Asian Paints steals the spotlight with ultra sheen campaign spread
In Campaigns By M4G Bureau - October 19, 2022
This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple formats, including billboards/unipoles, DOOH, bus shelters, mall media, airport media and transit media (metro train, cabs, bus).
Panasonic unveils next-gen, live video production platform Kairos
In OOH Solutions By M4G Bureau - October 19, 2022
Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation industry.
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative
In Campaigns By M4G Bureau - October 03, 2022
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
DOOH evolving to be an engagement medium
In Digital OOH By Prantika Ghosh - September 23, 2022
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.
Makings of a DOOHvolution
In Gallery By - September 22, 2022
Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022
Data moves the levers of DOOH business
In Digital OOH By Prantika Ghosh - September 19, 2022
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”