Wavemaker India releases Spotlight 23

In OOH News By M4G Bureau - January 18, 2023

A report that captures top 23 strategic focus areas across big tech platforms and emerging technologies

European LED screen manufacturer Alfalite to showcase revolutionary LED solutions at ISE 2023

In OOH Solutions By M4G Bureau - January 17, 2023

The Spanish manufacturer will demonstrate a complete virtual production environment alongside Mo-Sys.

Jayesh Yagnik to speak on growth opportunities in southern markets at South India Talks OOH Conference in Bengaluru

In OOH News By M4G Bureau - January 16, 2023

Jayesh will be sharing his perspectives on ‘The Southern OOH Advantage: Factors making OOH the go-to media’

Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada

In OOH News By M4G Bureau - January 06, 2023

Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers

‘OOH organisations require deeper understanding of adtech applications’

In Viewpoints By Rajiv Raghunath - December 22, 2022

Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.

‘Innovative solutions will not always have ready talent’

In Viewpoints By Rajiv Raghunath - December 20, 2022

“As industry leaders we need to chalk that path towards innovation and sooner or later a critical talent pool will emerge,” says Bharat Rajamani, Co-Founder & CEO, GetafixM as he talks about talent acquisition and development. Edited excerpts of the interview with Rajiv Raghunath.

Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets

In OOH News By M4G Bureau - December 15, 2022

Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.

Xtreme Media inaugurates Experience Centres in Delhi & Bengaluru

In OOH Solutions By M4G Bureau - December 01, 2022

The brand is strengthening its leadership position in LED display solutions across India through constant innovation, international partnerships, R&D, strategic alliances, organisational development, and brand creation.

Clear Channel Singapore expands pOOH offering with Broadsign SSP

In Digital OOH By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

Fashion house Coach premieres 3D animated film on Piccadilly Lights

In Digital OOH By M4G Bureau - November 09, 2022

The campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today